Today’s podcast is with Fred Krupp of Environmental Defense Fund. Fred has been the leader of EDF since he took over in 1984 at age 30. Known for embracing partnerships with corporations and advocating market based solutions, EDF has become a powerful force in the environmental movement. Last year, Fred was named by U.S. News & World Report as one of America’s Best Leaders. Fred is co-author of the new book Earth: The Sequel, which Michael Bloomberg has said “[puts] optimism back into the environmental story”.

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Sean Stannard-Stockton: Hello, and welcome to the Tactical Philanthropy podcast. I’m Sean Stannard-Stockton, author of the Tactical Philanthropy blog and principal and director of Tactical Philanthropy at Ensemble Capital. My guest today is Fred Krupp. Fred is president of the Environmental Defense Fund. EDF uses public-private partnerships to tackle the world’s most serious environmental problems. They are known for their long success of leveraging market forces to further their mission, and their strategy of partnering with the world’s largest corporations. Fred and his co-author, Mariam Horn, have recently released the book, Earth: The Sequel. Fred, thank you so much for joining us.Fred Krupp: Delighted to be here.
Sean Stannard-Stockton: Fred, your book is full of stories about innovative ways that for-profit entrepreneurs frequently are creating powerful new business models that they believe, or that you believe, has the potential to save the planet. Why don’t you begin by telling us a story or two about some of these entities that are competing in a marketplace in a way that you think has this potential to save the planet.
Fred Krupp: Sure, Sean. We tell the story of Bernie Karl, up in Alaska, who had this for-profit idea that he could have a lot of tourists visiting his resort if he built an ice hotel. But he had a find a way to keep that ice hotel frozen in the summer. Unfortunately, he built the hotel, summer came, the hotel melted. And Forbes dubbed this the dumbest business idea of the year. But he persevered…
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