Well said. Stories (and other qualitative information) are even more compelling when they support quantitative assessment. In order to track the needle on the dashboard of impact, you need to create the dashboard. The stories are all of the great sights along the way.

I also agree with your concluding statement, that it can be approached “strategically with strong measurement and evidence based decision making.”

That phrase “evidence based” is the key: what evidence are we actively looking for and including in our analysis, our decision-making? If it’s only the stuff that can be measured, or only the stuff that can’t, we’re missing half the picture. The qualitative and the quantitative are both equally real, I’d argue, and it’s important to have conversations about both. Thanks for creating a rare opportunity to do that here.