Comments on: For-Profit Philanthropy Blogging http://tacticalphilanthropy.com/2007/10/for-profit-philanthropy-blogging Sun, 12 Oct 2008 08:25:29 +0000 http://wordpress.org/?v=2.5.1 By: Sean Stannard-Stockton http://tacticalphilanthropy.com/2007/10/for-profit-philanthropy-blogging#comment-676 Sean Stannard-Stockton Wed, 07 Nov 2007 16:23:42 +0000 http://tacticalphilanthropy.com/2007/10/for-profit-philanthropy-blogging/#comment-676 Interesting point Rob. I think the difference is that About is not really part of the conversation. I've never seen them comment on a philanthropy blog I read and I've never seen any of the philanthropy blogs post about an About blog entry. Note that Tom Durso has already be interacting with other bloggers. You can see why the b5media venture is news when you stop to think what the reaction would be if Phil Cubeta at Gift Hub started running banner ads. It would be the talk of the philanthropy blogosphere! Interesting point Rob. I think the difference is that About is not really part of the conversation. I’ve never seen them comment on a philanthropy blog I read and I’ve never seen any of the philanthropy blogs post about an About blog entry.

Note that Tom Durso has already be interacting with other bloggers. You can see why the b5media venture is news when you stop to think what the reaction would be if Phil Cubeta at Gift Hub started running banner ads. It would be the talk of the philanthropy blogosphere!

]]> By: Rob Johnston http://tacticalphilanthropy.com/2007/10/for-profit-philanthropy-blogging#comment-674 Rob Johnston Wed, 07 Nov 2007 04:45:32 +0000 http://tacticalphilanthropy.com/2007/10/for-profit-philanthropy-blogging/#comment-674 Further to the non-issue point, About.com has had a nonprofit section [http://nonprofit.about.com/] since at least 2000 (according to the Internet Archive http://web.archive.org/web/*/http://nonprofit.about.com/). Thus, for more than seven years About's subject editors have served like commercial bloggers. They post news and announcements of relevance and write articles on topics of interest to nonprofits. I believe the editors are and have been paid in some proportion to the traffic and advertising clicks they generate. The entry of b5 five into this area seems like old news to me. Further to the non-issue point, About.com has had a nonprofit section [http://nonprofit.about.com/] since at least 2000 (according to the Internet Archive http://web.archive.org/web/*/http://nonprofit.about.com/).

Thus, for more than seven years About’s subject editors have served like commercial bloggers. They post news and announcements of relevance and write articles on topics of interest to nonprofits. I believe the editors are and have been paid in some proportion to the traffic and advertising clicks they generate. The entry of b5 five into this area seems like old news to me.

]]> By: Sean Stannard-Stockton http://tacticalphilanthropy.com/2007/10/for-profit-philanthropy-blogging#comment-664 Sean Stannard-Stockton Mon, 05 Nov 2007 17:59:45 +0000 http://tacticalphilanthropy.com/2007/10/for-profit-philanthropy-blogging/#comment-664 I agree that it should not be an issue, but it will be one. Most people don't think that nonprofit employees should be paid as much as their for-profit counterparts, so I would argue the same issue exists there as well. At the end of the day, Tom will be judged by the content he produces, but I promise he'll take heat for a while. I think the more interesting issue is that 1 year ago, I don't think that philanthropy blogging as a category was a viable vertical for b5media. So the launch of 501c File is an interesting indicator of the growth we've seen in the last 12 months. I agree that it should not be an issue, but it will be one. Most people don’t think that nonprofit employees should be paid as much as their for-profit counterparts, so I would argue the same issue exists there as well.

At the end of the day, Tom will be judged by the content he produces, but I promise he’ll take heat for a while.

I think the more interesting issue is that 1 year ago, I don’t think that philanthropy blogging as a category was a viable vertical for b5media. So the launch of 501c File is an interesting indicator of the growth we’ve seen in the last 12 months.

]]> By: Bruce Trachtenberg http://tacticalphilanthropy.com/2007/10/for-profit-philanthropy-blogging#comment-659 Bruce Trachtenberg Sun, 04 Nov 2007 23:54:34 +0000 http://tacticalphilanthropy.com/2007/10/for-profit-philanthropy-blogging/#comment-659 Somehow, to me, making an issue about making money from philanthropy blogging is ridiculous. People who work for foundations get paid. People who work for nonprofits get paid. Fundraisers get paid. So do all sorts of other consultants who serve foundations and nonprofits. How do you politely say, this is the ultimate "non-issue." Somehow, to me, making an issue about making money from philanthropy blogging is ridiculous. People who work for foundations get paid. People who work for nonprofits get paid. Fundraisers get paid. So do all sorts of other consultants who serve foundations and nonprofits. How do you politely say, this is the ultimate “non-issue.”

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