http://tacticalphilanthropy.com/2007/08/framing Fri, 12 Mar 2010 04:02:43 +0000 http://wordpress.org/?v=2.9 hourly 1 http://tacticalphilanthropy.com/2007/08/framing/comment-page-1#comment-477 Phil Fri, 03 Aug 2007 23:52:31 +0000 http://tacticalphilanthropy.com/2007/08/03/framing/#comment-477 Right. Dollars in and results out. Whether it be products, services, elections, or public policies. Marketing is an investment, not a cost. For every dollar spent marketing "death tax repeal" funders can save millions. We call this political return on investment. Right. Dollars in and results out. Whether it be products, services, elections, or public policies. Marketing is an investment, not a cost. For every dollar spent marketing “death tax repeal” funders can save millions. We call this political return on investment.

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