Comments on: Generocity Magazine http://tacticalphilanthropy.com/2006/12/generocity-magazine-2 Tue, 06 Jan 2009 12:01:44 +0000 http://wordpress.org/?v=2.6.5 By: Sean Stannard-Stockton http://tacticalphilanthropy.com/2006/12/generocity-magazine-2#comment-30 Sean Stannard-Stockton Sat, 09 Dec 2006 20:19:46 +0000 http://tacticalphilanthropy.com/2006/12/08/generocity-magazine-2/#comment-30 Sorry, bad link for Giving Magazine! You can find their temporary website <a href="http://www.givingmagazine.com/" rel="nofollow">here</a>. Sorry, bad link for Giving Magazine! You can find their temporary website here.

]]> By: Sean Stannard-Stockton http://tacticalphilanthropy.com/2006/12/generocity-magazine-2#comment-29 Sean Stannard-Stockton Sat, 09 Dec 2006 20:17:45 +0000 http://tacticalphilanthropy.com/2006/12/08/generocity-magazine-2/#comment-29 Generocity and Benefit definately have a local focus. However, both want to go national over time. Generocity wants to create a national chain of "local" versions. Benefit plans to launch a quarterly national edition. However <a href="http://nonprofiteer.typepad.com/the_nonprofiteer/" rel="nofollow">Giving Magazine</a>, if they launch next year, will have national (or even international) distribution. I don't think that any of them will depend on nonprofits advertising. Instead, they let donors or corporations subsidize nonprofit advertisements. A lot of the ads will be from companies that want to access young, high income, urban people who are interested in giving as well as corporations who want their brand associated with The Lifestyle of Giving. Generocity and Benefit definately have a local focus. However, both want to go national over time.

Generocity wants to create a national chain of “local” versions. Benefit plans to launch a quarterly national edition. However Giving Magazine, if they launch next year, will have national (or even international) distribution.

I don’t think that any of them will depend on nonprofits advertising. Instead, they let donors or corporations subsidize nonprofit advertisements. A lot of the ads will be from companies that want to access young, high income, urban people who are interested in giving as well as corporations who want their brand associated with The Lifestyle of Giving.

]]> By: a fundraiser http://tacticalphilanthropy.com/2006/12/generocity-magazine-2#comment-28 a fundraiser Sat, 09 Dec 2006 13:41:20 +0000 http://tacticalphilanthropy.com/2006/12/08/generocity-magazine-2/#comment-28 I notice that several of them seem to have a local focus. I wonder if that's because finding advertisers may difficult. All of the publications geared to fundraisers have a built in list of advertisers by going after all the consultants and other groups that offer business services. Will charities themselves advertise in these publications? I notice that several of them seem to have a local focus. I wonder if that’s because finding advertisers may difficult. All of the publications geared to fundraisers have a built in list of advertisers by going after all the consultants and other groups that offer business services. Will charities themselves advertise in these publications?

]]> By: Sean Stannard-Stockton http://tacticalphilanthropy.com/2006/12/generocity-magazine-2#comment-27 Sean Stannard-Stockton Fri, 08 Dec 2006 22:43:11 +0000 http://tacticalphilanthropy.com/2006/12/08/generocity-magazine-2/#comment-27 As "a fundraiser" you have access to a lot of publications directed at you. But not many directed at your donors. I think that magazines like this help move donors to action. In fact, part of their distribution model is to get nonprofits to give them out to their donors. As “a fundraiser” you have access to a lot of publications directed at you. But not many directed at your donors. I think that magazines like this help move donors to action. In fact, part of their distribution model is to get nonprofits to give them out to their donors.

]]> By: a fundraiser http://tacticalphilanthropy.com/2006/12/generocity-magazine-2#comment-26 a fundraiser Fri, 08 Dec 2006 22:15:49 +0000 http://tacticalphilanthropy.com/2006/12/08/generocity-magazine-2/#comment-26 Thanks for drawing attention to these publications Sean. My boss had the Contribute magazine on his desk the other day... a really good read. I'm going to check out the other ones right now. Thanks for drawing attention to these publications Sean. My boss had the Contribute magazine on his desk the other day… a really good read. I’m going to check out the other ones right now.

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