OK, I know this story is 6-weeks-old, but I just came across it (hat tip to Just Giving). It seems the UK is going to bless us with a philanthropy themed reality show.
“It’s a pitch from broadcasters so familiar it barely registers – a reality show with a twist. But Secret Millionaire, a new Channel 4 show from the makers of Wife Swap, is genuinely different. For a start there are no prizes and it costs contestants up to £50,000 each to take part.
Not for them the promise of tabloid infamy or the lure of profitable spin-offs and book deals à la Jade Goody or Chantelle Houghton. Instead, they are forced to live on the breadline and give their own money away.”
You can read the whole story here.
![[Post to Twitter]](http://tacticalphilanthropy.com/wp-content/plugins/tweet-this/icons/tt-twitter.png){kind=icon}
It was only a matter of time. So sad. I’ve blogged about this on my blog. I wonder when WorldVision will change its format along a similar line?